http://conversionxl.com/pricing-experiments-you-might-not-know-but-can-learn-from/
Predictably Irrational By Dan Ariely
some suggestions provided in the book about pricing and other aspects
just remind about ethics before temptation
less dishonest with cash
if given leeway, people will cheat not full
with direct money freedom option people dont do dishonesty completely same as little leeway. Howeve if nonmonetary gains coudl be obtained, violation would be mcuh higher.
decoy effect we compare easily comparable and take that better one. We do not know the price or what we want.
Save 7 usd from a pen and saving the same from 500 usd suuit
once imprinted it works as price guide.
create new category like starbuck otherwise you could not compete.
Make harder or put a price tag higher, people will covet it.
remembering past price, so price to be increased step by step, not drastically.
we are not rational so regulatory body should be in place.
Most transaction has upsdie and downside.When free we forget downside.
free or zero is a separate category. one cent and zero is not the same.so it is oood to introduce fee in govt hospital or dorm.
loos adn profit are different. When you are at loss you could do many waste. But when you are to make profit it is totally different strategy.
Market norms and social norms.small gift comes in the social world.
if gift mentioned with price it lost the market value.When social norm goes off, it is hard to get it back.
no mix up of social and market norm.
if not free govt ,ay offer study loan
Health is to be free, make it preventive to reduce cost throgh law and free service.Atleast some of them like eye and dental.
Money is the most expensive way to motivate.
http://burningman.org/
visible gift or privilege rather than just money.
Thoreau wrote, "Simplify! Simplify!" And, indeed,
simplification is one mark of real genius.
Natures ability to instantly attach to what we have
trial promotion ownership, money back guarantee
tell bad and people tell so
expectation influences. So better not to tell lower things upfront, tell at the last stage.
Predictably Irrational By Dan Ariely
some suggestions provided in the book about pricing and other aspects
just remind about ethics before temptation
less dishonest with cash
if given leeway, people will cheat not full
with direct money freedom option people dont do dishonesty completely same as little leeway. Howeve if nonmonetary gains coudl be obtained, violation would be mcuh higher.
decoy effect we compare easily comparable and take that better one. We do not know the price or what we want.
Save 7 usd from a pen and saving the same from 500 usd suuit
once imprinted it works as price guide.
create new category like starbuck otherwise you could not compete.
Make harder or put a price tag higher, people will covet it.
remembering past price, so price to be increased step by step, not drastically.
we are not rational so regulatory body should be in place.
Most transaction has upsdie and downside.When free we forget downside.
free or zero is a separate category. one cent and zero is not the same.so it is oood to introduce fee in govt hospital or dorm.
loos adn profit are different. When you are at loss you could do many waste. But when you are to make profit it is totally different strategy.
Market norms and social norms.small gift comes in the social world.
if gift mentioned with price it lost the market value.When social norm goes off, it is hard to get it back.
no mix up of social and market norm.
if not free govt ,ay offer study loan
Health is to be free, make it preventive to reduce cost throgh law and free service.Atleast some of them like eye and dental.
Money is the most expensive way to motivate.
http://burningman.org/
visible gift or privilege rather than just money.
Thoreau wrote, "Simplify! Simplify!" And, indeed,
simplification is one mark of real genius.
Natures ability to instantly attach to what we have
trial promotion ownership, money back guarantee
tell bad and people tell so
expectation influences. So better not to tell lower things upfront, tell at the last stage.
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