http://www.businessinsider.com/how-to-get-people-to-trust-you-2015-9
"The effectiveness of this strategy debunks the common assumption that trust is something that can only be built slowly over time," the authors write. "By making yourself vulnerable, it is possible to build trust in less time than it takes to mop up a spilled latte."
The two caveats here are that you must demonstrate credibility before you exhibit vulnerability — otherwise the formula won't work.
Moreover, you can't demonstrate vulnerability in a way that undermines your competence. For example, a surgeon obviously couldn't drop his tools and feign clumsiness.
Bottom line: If you want people to trust you, first impress them with your knowledge and capability, and then show them you're a human being just like they are.
https://www.entrepreneurs-journey.com/2714/how-to-build-trust-online/
By far the best way to build trust is to be helpful. If you provide valuable information, answer questions and consistently demonstrate you know what you know over a long period of time, your reputation alone can be enough to convince people to buy from you.
Personalization is especially important when your company is based on your personal brand. What information you produce and how you deliver it are the most important ingredients, but you can enhance personalization by taking a few simple steps: add a photo of yourself so people know “who” is behind the words, use video that features you talking naturally and include audio so your voice is associated with your message.
Make mistakes. Okay, this might seem silly, and I don’t want you to deliberately go out there and make mistakes, but understand through the course of business you are bound to make some mistakes. Rather than hide them, you should highlight them. Humans make mistakes, and if you show people what you did wrong and then how you fixed it, this helps create more trust. It’s much worse if you never admit to mistakes, or try and place the blame elsewhere, or even lie about what you did – this will reduce trust.
Third party case studies are fantastic, especially from people who have purchased your product. I prefer to do podcast (audio) interviews for my case studies, but any form of real life stories from people who are not you, who are succeeding because of you, builds your credibility.
Serve your customers really well, so much so that they feel challenged whenever someone challenges you. Defending yourself when someone attacks you online is okay, but when your army of loyal followers come to your defense, that’s much more credible.
showing details of a company including salary, pricing structure etc.
https://open.buffer.com/
https://open.buffer.com/pricing-2016/
https://open.buffer.com/transparent-pay-revolution/
While employers might fear that sharing compensation figures could lead to jealousy between employees, researchers found that clear communication about compensation is one of the top predictors of employee satisfaction—more important than things like career advancement opportunities and employer appreciation.
>>>
https://www.onepagecrm.com/resources/how-to-build-trust-with-your-customers-using-content
2. Let them get to know the real you
The content you create also has to let your customers get to know you. People trust people, so don’t be afraid to show your personality. Include information on your website that lets people know your company is legitimate and that you’re an expert in your niche. It’s essential to be open and authentic when creating content. If you’re not, people will realise and you might lose them forever. But if you’re truly authentic, it really pays off.
A good example of this is Buffer. Not only does the team have a blog which shows their expertise by providing information and statistics about social media issues, but it has another one, Buffer Open, which allows a peek inside the inner workings of the company, including salaries, culture and more. The result is that people like and trust the product and the people behind it.
The lesson: use your content to give your company a face and a personality. That will win over your potential customers.
Sharing other people’s’ content generously tells your customers that you have THEIR best interests at heart, and this helps them to trust you.
"The effectiveness of this strategy debunks the common assumption that trust is something that can only be built slowly over time," the authors write. "By making yourself vulnerable, it is possible to build trust in less time than it takes to mop up a spilled latte."
The two caveats here are that you must demonstrate credibility before you exhibit vulnerability — otherwise the formula won't work.
Moreover, you can't demonstrate vulnerability in a way that undermines your competence. For example, a surgeon obviously couldn't drop his tools and feign clumsiness.
Bottom line: If you want people to trust you, first impress them with your knowledge and capability, and then show them you're a human being just like they are.
https://www.entrepreneurs-journey.com/2714/how-to-build-trust-online/
By far the best way to build trust is to be helpful. If you provide valuable information, answer questions and consistently demonstrate you know what you know over a long period of time, your reputation alone can be enough to convince people to buy from you.
Personalization is especially important when your company is based on your personal brand. What information you produce and how you deliver it are the most important ingredients, but you can enhance personalization by taking a few simple steps: add a photo of yourself so people know “who” is behind the words, use video that features you talking naturally and include audio so your voice is associated with your message.
Make mistakes. Okay, this might seem silly, and I don’t want you to deliberately go out there and make mistakes, but understand through the course of business you are bound to make some mistakes. Rather than hide them, you should highlight them. Humans make mistakes, and if you show people what you did wrong and then how you fixed it, this helps create more trust. It’s much worse if you never admit to mistakes, or try and place the blame elsewhere, or even lie about what you did – this will reduce trust.
Third party case studies are fantastic, especially from people who have purchased your product. I prefer to do podcast (audio) interviews for my case studies, but any form of real life stories from people who are not you, who are succeeding because of you, builds your credibility.
Serve your customers really well, so much so that they feel challenged whenever someone challenges you. Defending yourself when someone attacks you online is okay, but when your army of loyal followers come to your defense, that’s much more credible.
showing details of a company including salary, pricing structure etc.
https://open.buffer.com/
https://open.buffer.com/pricing-2016/
https://open.buffer.com/transparent-pay-revolution/
While employers might fear that sharing compensation figures could lead to jealousy between employees, researchers found that clear communication about compensation is one of the top predictors of employee satisfaction—more important than things like career advancement opportunities and employer appreciation.
>>>
https://www.onepagecrm.com/resources/how-to-build-trust-with-your-customers-using-content
2. Let them get to know the real you
The content you create also has to let your customers get to know you. People trust people, so don’t be afraid to show your personality. Include information on your website that lets people know your company is legitimate and that you’re an expert in your niche. It’s essential to be open and authentic when creating content. If you’re not, people will realise and you might lose them forever. But if you’re truly authentic, it really pays off.
A good example of this is Buffer. Not only does the team have a blog which shows their expertise by providing information and statistics about social media issues, but it has another one, Buffer Open, which allows a peek inside the inner workings of the company, including salaries, culture and more. The result is that people like and trust the product and the people behind it.
The lesson: use your content to give your company a face and a personality. That will win over your potential customers.
Sharing other people’s’ content generously tells your customers that you have THEIR best interests at heart, and this helps them to trust you.
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