There are two ways to create blue oceans. One is to launch completely new industries, as eBay did with online auctions. But it’s much more common for a blue ocean to be created from within a red ocean when a company expands the boundaries of an existing industry.
https://hbr.org/2004/10/blue-ocean-strategy
Arif Jebtik gave a nice example of Wrtier Kashem bin Abu Baker who wrote Islamic novels, a niche market.
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